Products and Services …

are getting less and less distinctive and their keynotes more and more replaceable; it is therefore essential that brands must strive to become more unique and memorable.

A remarkable icon stands out from the crowd, like the scent of a fine perfume.

When we are running out of petrol we look out for a logo of a petrol station, rather than for the petrol station itself. The same applies to the Underground, pharmacies, banks and post offices.

We are always looking for pictograms, for the identifying symbols.

The development and re-design of logos is our speciality.